Job Opportunity: Marketing Co-ordinator (3 Days) London Jewellery School
Job Opportunity: Marketing Co-ordinator
(3 Days) London Jewellery School
London Jewellery School – Marketing Co-ordinator
Part Time: 3 days a week (Tues, Wed and 1 day flexi-time from home)
£26,000 pro rata p.a. (plus £1000 training budget to spend on LJS courses)
The London Jewellery School are looking for an experienced, creative and passionate individual to market and promote their brilliant classes and activities on offer to current and prospective students. The ideal candidate will have a strong background in copy-writing, managing blogs and e-newsletters. Applied knowledge of digital marketing, the web and social media are a must, as well as a proven track record of getting results through both online and off-line marketing efforts. This is a varied and diverse role for an all-round marketer who is able to build and develop partnerships with press, media and customers alike.
About London Jewellery School:
London Jewellery School is one of the world’s largest jewellery training centres, based just off Brick Lane in trendy East London. We host 100s of fun and professional jewellery classes which are open to students of all abilities from complete beginner through to experienced jewellers. The School was set up in 2009 and since staring we have trained over 10,000 students. We now have a thriving team of around 30 jewellery tutors, three staff members and three fully equipped studios. For more see www.londonjewelleryschool.co.uk and our online courses site www.jewelleryschoolonline.com
About the Role:
Key responsibilities include:
Managing and writing compelling content for the LJS blog
Weekly email marketing and newsletters
Management of design and content for the annual prospectus
Website management including copy and image updates (alongside the school Director Jessica Rose)
Building and managing our relationships with press, media, partners and TV channels
Advertising and editorial management with magazines, producing artwork and copy for press
Writing articles on jewellery making, jewellery business and creativity
Generating press and marketing opportunities for LJS
Events management, both internal and external.
Take overall responsibility for LJS sales and marketing in liaison with school Director.
Confident in your ability to combine marketing duties with the overall management of the school when you are the only member of staff in the office (general duties for office management include: phone calls, emails, bookings and customer service).
Keeping up the standards and cleanliness of the studio when you are in the office alone.
For a full Job description see below.
How to Apply:
If you have the experience and skill to be an excellent Marketing Co-ordinator for the London Jewellery School please send your cover letter and C.V. and any other supporting documents and website links to Jessica@londonjewelleryschool.co.uk on or before Tuesday 23rd Feb 2016 Interviews for shortlisted candidates will be held on Friday 26th and Saturday 27th February 2016
Job Title: Marketing Co-ordinator
Time: 9am-6pm (3 days a week) Tuesdays, Wednesdays at the school and one-day flexi-time to work from home.
Salary: £26,000 p.a. pro rata (plus £1000 to spend on LJS classes)
Location: London Jewellery School, Unit 311, E1 Business Centre, 7 Whitechapel Road, London E1 1DU
Line Manager: Jessica Rose, Director
Roles and Responsibilities:
Managing email marketing - this includes curating and writing all LJS newsletters including a fortnightly regular newsletter and additional mail outs when needed. As well as proofing documents for our sister site JewellerySchoolOnline.com (LJSO)
Blog - Writing copy for and managing the LJS blog: blog.londonjewelleryschool.co.uk this includes liaising with other content writers and tutors as well as writing copy, taking pictures and tracking progress for monthly management reports.
Prospectus - To manage the creation of our annual LJS prospectus including writing copy for class promotion, taking or editing images and liaising with designers and printers to carry out the project on time and to budget.
Create and Craft TV - To support the Director, Jessica Rose in the promotions and management of our contracts with Create and Craft TV channel and developing partnerships and relationships with our supplies partners for jewellery tools and kits.
Artwork Design - Designing or updating artwork for magazines, adverts, blogs, newsletters and our website. (Some training can be provided for this if needed)
Press and Advertising:
Writing and sending out press releases
Taking and editing pictures
Image gallery management
Proof reading the website, newsletters and LJS documents as required
Developing the LJS mailing lists
Liaising with relevant magazines and members of the press about features for LJS
Seeking out active press opportunities for LJS and LJSO
Inviting members of the press and blog owners to LJS classes
Handling email and telephone enquiries relating to marketing
Management of all LJS advertising including producing adverts and sending off on time and to budget.
Sales and Marketing:
Promoting the Diplomas and other LJS classes to prospective and current students
Compiling and sending off the yearly prospectus on time and to budget
Developing key partnerships for LJS marketing
Operational and Administration:
To answer phone calls, take bookings (class and shop sales), respond to all emails when in the office and general studio housekeeping (making sure that communal areas, office and bench spaces are clean).
Provide excellent customer service to our tutors and students via phone, email and in person.
Ensure that clear handovers are provided for the next member of staff in the office after you.
Digital Marketing & Web:
Keeping the website up-to-date. Adding new, relevant class images and checking class descriptions are accurate. General website updates in liason with the Director.
Organising and uploading/promoting how-to projects (both online and for print)
Supporting the Deputy Manager with management of LJS social media.
Blog content editing and management, including writing and posting regular blog posts and co-ordinating additional content.
SEO management, including improving rankings for LJS keywords to increase website hits and sales.
To update the website and content regularlly to ensure all information is kept relevant and up-to-date.
To organize external events and shows throughout the year in partnership with the staff team and Director.
Support General manager and staff team with internal events such as open evenings, Diploma exhibitions and talks.
A knowledge of and passion for jewellery making and learning
Experience with blogging and using wordpress.
Ability to produce accurate marketing reports and strategic/ creative mind to come up with suggestions for increasing bookings and student engagement.
Excellent writer with copy writing experience for marketing
Digital marketing experience
Basic Photoshop skills or able to use and or similar programmes for designing artwork
Excellent customer service and people skills
Experience developing partnerships
Experience with using Mailchimp for designing and developing email marketing campaigns
Proof reading skills
Ability to work well independantly as well as part of a team
Previous experience of managing and growing a successful blog
Jewellery Photography skills (Macro)
Knowledge of the jewellery and craft industry
PR experience and working with magazines, publishing or the media
Knowledge of or experience working with online courses and content
Please note: if you don’t have ALL the skills we are looking for it is still worth applying as we can provide on-the-job training for some areas.
Please Note: Our classes are suitable for those aged 16 and over & for health and safety reasons, all students need to wear closed toe shoes when coming to the workshop. If you have any access requirements, please contact us before booking a course.