More than a hobby – joining the jewellery business trend at the London Jewellery School
More and more people in the UK are taking an interest in making jewellery for a living.
Whether this is a result of needing to find a new career or supplement and existing one in recessionary times, or the result of an upswing in creativity and interest in the handmade and individual is unclear. But regardless of motivation – or whether we are talking about precious metal and gemstone one-off commissions or funky fashion items – the skills these new business people require are the same.
At the London Jewellery School, we don’t just teach the techniques to make stunning jewellery using a range of materials we also help with the skills needed to start budding jewellers on the commercial road including pricing, marketing and producing enticing product shots.
Our courses include:
One-day and distance business courses covering: marketing and PR; websites; budgeting and pricing; retail; packaging; and the legal and insurance issues you need to think about. The distance learning course features over 80mins of video advice and information from three successful jewellers: Hayley Kruger of Hayley Kruger Adornment, Anna Campbell, Lightboat Jewellery, and Jessica Rose, founder of the London Jewellery School.
Five day jewellery business course: this looks at all the issues listed above and gives students a grounding in useful jewellery-making techniques to help them create commercial products.
Photographing your jewellery: includes setting up your camera correctly; lighting; equipment; getting pictures in focus; ensuring good colour reproduction; and editing your photographs.
PR for your jewellery business: covering writing press releases; using social media; and how to approach the press.
Rachel Western founded her jewellery business, www.exclusivelyrachel.co.uk, after attending courses at LJS and taking the Online Jewellery Business Course.
Rachel found it very useful to learn from the video clips featuring LJS founder Jessica Rose. “It proved invaluable, because Jessica shared her own experiences to make our pathway to success smoother and hopefully as successful.”
Rachel’s top three lessons from her LJS business course were:
1. Writing a business plan and the importance of focusing on the business was about and who the target market would be.
2. Marketing the business – key tips to move this forward.
3. The importance of the budget – “I am supported by a full time job which enables me to invest in the business but I need to ensure my investment draws a return, especially as I'd like long term to give the day job up”
According to a survey by business insurance specialists Simply Business, jewellery and craft business are becoming an increasingly important part of our retail landscape with both featuring in the top 20 businesses found on UK High Streets.
Meanwhile research by Creative and Cultural Skills and the four UK Arts Councils point to a growing number of small jewellery businesses emerging across the country. Jewellery and precious metal firms add almost £80 million to the economy in England each year according to research by Creative and Cultural Skills.
For more information, to arrange interviews or get involved in Jewellery Business Week, contact press and membership co-ordinator Bronagh Miskelly on firstname.lastname@example.org
Please Note: Our classes are suitable for those aged 16 and over & for health and safety reasons, all students need to wear closed toe shoes when coming to the workshop. If you have any access requirements, please contact us before booking a course. And due to our small class sizes we are unable to offer transfers or refunds on our courses once booked. Please make sure you can make the date before booking. Thanks LJS x