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Dear valued students, the London Jewellery School will not be reopening its premises for the foreseeable future and we are now offering online classes. For more information please check our 'questions' page in the menu. And to find out about online learning please visit 'Jewellers Academy' (www.jewellersacademy.com) in the menu. Please contact the LJS for all enquiries by email at info@londonjewelleryschool.co.uk. Best wishes LJS Team x
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New House, 67-68 Hatton Garden, London EC1N 8JY

Mon-Sat, 9am-5pm

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Branding for Your Jewellery Business

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If you’ve been following along with us on the free Starting a jewellery business course then you will have made it to week 3. If not, don’t worry! There’s still time to join and all the resources will remain available to you indefinitely.

Week 3 is all about building a brand for your jewellery business.

What does that mean?

We look at the 5 key elements to branding:

  1. Identifying and defining your core values (there is a fun exercise for this)
  2. Telling your brand story
  3. Getting to know your customers
  4. Your copy (what to write)
  5. Your visuals (logo, colours, photography etc.)

Head on over to the course to watch (or re-watch) the video course and get going on the exercises right away: https://learn.jewelleryschoolonline.com/p/starting-a-jewellery-business


Building a beautiful, eye-catching and relevant brand for your customers can make the difference between surviving in business and growing to great heights.

Year after year we see jewellers who have stunning jewellery work hard to market themselves and sell in as many places as possible but the branding is really letting them down. A few key questions to ask yourself:

  • Does your business name sound attractive, easy to remember and represent the business you are running?
  • Do you have 3-5 core colours you use on everything you do? (website, etsy, logo, business cards, instagram and social feeds etc.)
  • Do you have an attractive logo that represents your brand, can easily be printed on to jewellery boxes and looks good next to your jewellery?

If not these are things worth getting in place. It is a hassle to change names and logos we know, but don’t let branding let you down with all the hard work you are putting into other areas of your business.

If you answered YES to the above, then amazing! – You are already on the right track. With this weeks content you can look into developing your communications around your brand – this is something we are all looking to continually improve.

Support for your learning:

If you haven’t already, be sure to join us over on the community facebook group at: https://www.facebook.com/groups/jewelleryschoolonline/

Where you can ask any questions and meet other jewellers taking the course.


Any questions?

On Wednesday 20th December at 12 noon GMT I will be LIVE on our facebook page at: https://www.facebook.com/jewelleryschoolonline/ I will be answering your questions directly. If you have any questions about this weeks content or your jewellery business in general then do ask them ahead of time here and I will be sure to answer them for you. Pop the time in your diary and join us then! And don’t worry if you can’t join us, the video replay will be available to watch on facebook.

And we have a special treat for you, we are fast approaching our FREE Online Masterclass: Grow Your Jewellery Business (starting early Jan 2018) This is the perfect follow-on session from this course, where I will be sharing with you my latest findings and tips for growing your jewellery business, building a wider audience, finding your identity as a jeweller, growing your own brand and, naturally, increasing sales. You can save your space to join me for this at: https://www.jewelleryschoolonline.com/grow

Let’s Get Going! – The videos are already up and waiting for you to start, like most of our courses they come with lifetime access so you can refer back to them as many times as you like. Join us at: https://learn.jewelleryschoolonline.com/p/starting-a-jewellery-business

Best of luck with this week’s branding exercises.

Until next time!

Jessica x