Displaying your Jewellery at Craft Fairs and Market
If you are doing any summer craft fairs you’ve probably been preparing your stock and deciding your pricing. It’s now time to turn your attention to your display. Here are some ideas and advice from tutor Anna Campbell from her own experiences of selling at Spitalfields and Camden Lock markets in London, on attracting attention and making the most of your space.
1. Space
Firstly, check how much space you will have and what will be provided by the organisers. Do you need to bring your own table? Lighting (I have sold at a market where you had to bring your own lightbulbs!)? Table covering?
Once you have the full details, mark out the size of space you will have on a table at home and play around with displaying your work.
2. Preparation
Make a full list of what you need to bring with you, see the blog post craft market checklist, for help with this.
3. Labelling your products
Many customers don’t like to ask the price and worry you may be charging them more than others if you don’t display your pricing. I suggest either labelling each item clearly or, a technique I used was to bring slate tiles and chalk pens. That way I was able to change my pricing through the day if I decided to or to create offers e.g. buy two for £XX.
4. Innovative and eye catching displays
Having a theme for your display can help you stand out from the crowd. Here are a few ideas to get you thinking about what could work for your jewellery.
J Crew ice cream jewellery display
Planting some seeds for the future pendant by Ornella Iannuzzi on display at Liberty
Clipboard display from Swirl Marketing
5. Framing your jewellery
Frame your earrings from Broke and Healthy
Umbrella earring display from Georgie Designs
6. Using height
Don’t forget to use height in your display to maximise the amount of space you have and so that people can see some of your work from a distance. Here are a few ideas to inspire you:
Bracelet display riser from Uniq Display
Jewellery display from Packaging World
Branches display idea from Joana’s creative notes
We’d love to see photos of your jewellery displays. Please share them with us in the comments below or via our instagram, twitter or facebook pages.
Author: Anna Campbell
