If you are in business the packaging you market your pieces in is important both aesthetically and practically. Tutor Anna Campbell has a look at some of the considerations.
Packaging is one of the issues we talk about on the jewellery business courses at LJS and rightly so as it is important. Firstly because you want your work to be presented in the best possible light. Secondly because many of us sell primarily online and we need to ensure that the jewellery arrives in pristine condition anywhere in the world.
Here are some things to consider when choosing your packaging.
Branding is about having an identifiable look for your business, whether online, on marketing material etc. If you have spent time and money designing a logo, choosing colours, designing your website etc, it makes sense to carry this same theme into your packaging. You can do this in a number of ways:
The most affordable way to incorporate your branding is to use the same colour packaging as your logo/website colours
Although the LJS logo has recently changed, the colours have remained the same and so the choice of colour of these bags works well.
You could also have your logo printed onto your boxes/bags etc. This is a great idea as customers are likely to keep these and so will have a reminder of your business name and will hopefully be repeat buyers.
This is an interesting debate. I started out using jewellery boxes for my pieces but I had some feedback from a celebrity client that a pouch would have been preferred. I was surprised at this as I had sourced a lovely wooden box for this commission and was really pleased with how the piece looked in the box. However, I was told that this actress had a lot of jewellery and the jewellery box wouldn’t fit in her storage area so was given to her children to play with! Since this experience I send pieces out in these anti-tarnish pouches rather than boxes, unless a box is requested. This has also helped cut the cost of postage as boxes can be bulky and heavy.
The Tiny Box Company (and others) sell boxes designed to be sent via large letter post in the UK. This does cut the cost of postage significantly so is worth a look. These can also be customised with your logo.
4. Innovations in packaging
I have really enjoyed looking at some of the innovative packaging ideas that jewellery designers use. I hope you also feel inspired by these ideas.